Curriculum
Core Curriculum
Sample classes you may take include:
COM 430: Strategic Communication. This course provides instruction and practice in strategic communication theory and research at the organizational and public levels. Students will gain the necessary skills to identify and execute proper planning in both promotion and crisis planning for organizations to those who are directly and indirectly impacted.
COM 474: Public Relations Campaigns. This course is a capstone experience where students apply the knowledge they have gained to develop PR campaigns for real-world clients. This integration involves coordination of the entire PR process, including client communication, research, planning and development, implementation, and evaluation of PR campaigns. Students will strengthen their strategic thinking, writing, and presentation skills.