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College of Business and Economics

Business Analytics
  • About The College
  • Majors & Programs
    Undergraduate

    Undergraduate

    Accounting
    Undergraduate
    Degree Type: BSBA
    Accounting Program The College of Business and Economics is accredited by the Accreditation Council for Business Schools and Programs, ensuring high-quality academic outcomes. According to the Education Advisory Board, recent employer demand for accounting graduates grew faster than demand for all bachelors’ degrees overall. Accountant and auditor positions are projected...
    Learn More about Accounting
    Associate of Arts with a Concentration in Business
    Undergraduate
    Degree Type: AA
    Associate of Arts with a Concentration in Business Jump Starting Your Business Career

    Are you seeking an associate degree with a concentration in business? If so, the online Associate of Arts with a Concentration in Business program at Ashland University is for you.

    This online program is an excellent starting...

    Learn More about Associate of Arts with a Concentration in Business
    Business Administration
    Undergraduate
    Degree Type: BA
    Business Administration Program Finding Your Path as a Business Leader

    Are you a creative problem solver? A Bachelor of Science degree in Business Administration might be for you.

    The Business Administration program at Ashland University is the largest program on campus, focusing on core functions to provide you with the...

    Learn More about Business Administration
    Business Analytics
    Undergraduate
    Degree Type: BSBA
    Turning Data Into Insight

    Do you like seeing what you can learn from data? Are you passionate about helping organizations use their data to make good decisions? The Business Analytics program at Ashland University might be for you.

    Businesses around the world are collecting more and more data, and need...

    Learn More about Business Analytics
    Business Management
    Undergraduate
    Degree Type: BSBA
    Business Management Program Preparing You to Lead

    Are you a natural leader interested in becoming a business manager or executive? If so, the Business Management program at Ashland University is the right place for you to start.

    The management major at Ashland University is a comprehensive overview of the...

    Learn More about Business Management
    Economics
    Undergraduate
    Degree Type: BA, BSBA

    AFTER THE FALL 2020 SEMESTER, THE BA PROGRAM IS NO LONGER ACCEPTING NEW STUDENTS. THE BSBA PROGRAM WILL CONTINUE TO ACCEPT NEW STUDENTS.

    Learn More about Economics
    Entrepreneurship
    Undergraduate
    Degree Type: BSBA
    Entrepreneurship Program Preparing You to Launch

    Are you an ambitious risk-taker or a serious self-starter passionate about bringing your business ideas to life? If so, the Entrepreneurship program at Ashland University is for you.

    This program teaches you how to recognize opportunities in the marketplace, create successful business plans, and...

    Learn More about Entrepreneurship
    Fashion Merchandising
    Undergraduate
    Degree Type: BSBA
    Fashion Merchandising Program Making the World Your Runway

    Do you have a passion for fashion or want to learn about current trends and consumer needs?

    Ashland University’s Fashion Merchandising program, ranked in the top 20 percent of fashion programs in the U.S. in 2013, will give you the tools to...

    Learn More about Fashion Merchandising
    Finance
    Undergraduate
    Degree Type: BSBA
    Finance Program Furthering Your Financial Future

    Are you an analytical problem solver, deep thinker, quick learner, or forward-thinking individual? Ashland University’s Finance program might be for you.

    The College of Business and Economics is accredited by the Accreditation Council for Business Schools and Programs, ensuring high-quality academic outcomes...
    Learn More about Finance
    Hospitality Management
    Undergraduate
    Degree Type: BSBA

    AFTER THE FALL 2020 SEMESTER, THIS PROGRAM IS NO LONGER ACCEPTING NEW STUDENTS

    Learn More about Hospitality Management
    International Business
    Undergraduate
    Degree Type: BSBA
    International Business Program Becoming a Global Business Leader

    Do you enjoy traveling and are you interested in diversity and world cultures? The International Business program at Ashland University might be for you.

    Our International Business program combines a solid core of business courses with classes in international business/culture, international marketing,...

    Learn More about International Business
    Management Information Systems
    Undergraduate
    Degree Type: BSBA
    Management Information Systems Program Technology Making Business Better

    Do you have a love for technology and strong communication skills? Learn how to use technology to improve business practices with the Management Information Systems (MIS) program at Ashland University.

    What to Expect

    In today’s economy, managing information is critical to business...

    Learn More about Management Information Systems
    Manufacturing Management
    Undergraduate
    Degree Type: BSBA

    The Manufacturing Management Major is a 33 credit major. The major is designed to better equip students with the skills needed to succeeded in the manufacturing environment. This major is aligned with and meets our ACBSP accreditation requirements for Business and Economics and 3 credits from other disciplines. (Specifically Math 208)

    Learn More about Manufacturing Management
    Marketing
    Undergraduate
    Degree Type: BSBA
    Marketing Program Preparing for a Meaningful Marketing Career

    Are you a first-class communicator, creative thinker, or good team player? The Marketing program provided by the College of Business and Economics at Ashland University might be for you.

    Learn the fundamentals of building a brand strategy, how to make a product...

    Learn More about Marketing
    Sport Management
    Undergraduate
    Degree Type: BS
    Sport Management Program Turning Your Passion Into a Profession

    Do you want to study in an ever-changing field where business, entertainment, and sports collide? If so, the Sport Management program at Ashland University is for you.

    Ashland University’s Sport Management program focuses on the business of sport and recreation to...

    Learn More about Sport Management
    Supply Chain Management
    Undergraduate
    Degree Type: BSBA
    Supply Chain Management Program Driving Productivity

    Are you a linear thinker, energetic manager, broad-minded leader, integration guru, or efficient multi-tasker? The Supply Chain Management program at Ashland University might be for you.

    What to Expect

    The Supply Chain Management program at Ashland University provides you with the opportunity to learn...

    Learn More about Supply Chain Management
  • MBA
  • Faculty
  • Morgan Center

Contact Us

Business Analytics 

Dr. Paul Holmes, Chair
Dauch College of Business & Economics
401 College Ave.
Ashland, OH 44805
Office: Dauch 245
419.289.5316
pholmes2@ashland.edu

Curriculum

2021-2022 Academic Year
Business Analytics B.S.B.A Four-Year Guide
College of Business and Economics Course Rotation
2020-2021 Academic Year
Business Analytics B.S.B.A Four-Year Guide
College of Business and Economics Course Rotation

Faculty

Holmes
Dr. Paul Holmes
Assistant Professor of Economics
245, Richard E. and Sandra J. Dauch College of Business and Economics
419.289.5316 / pholmes2@ashland.edu
Dr. Mark Nadler
Dr. Mark Nadler
Associate Professor of Economics, A.L. Garber Family Chair in Economics
208, Richard E. and Sandra J. Dauch College of Business and Economics
419.289.5912 / mnadler@ashland.edu

Contact Us

Contact Us

Business Analytics 

Dr. Paul Holmes, Chair
Dauch College of Business & Economics
401 College Ave.
Ashland, OH 44805
Office: Dauch 245
419.289.5316
pholmes2@ashland.edu

Curriculum

Curriculum

2021-2022 Academic Year
Business Analytics B.S.B.A Four-Year Guide
College of Business and Economics Course Rotation
2020-2021 Academic Year
Business Analytics B.S.B.A Four-Year Guide
College of Business and Economics Course Rotation

Faculty

Faculty

Holmes
Dr. Paul Holmes
Assistant Professor of Economics
245, Richard E. and Sandra J. Dauch College of Business and Economics
419.289.5316 / pholmes2@ashland.edu
Dr. Mark Nadler
Dr. Mark Nadler
Associate Professor of Economics, A.L. Garber Family Chair in Economics
208, Richard E. and Sandra J. Dauch College of Business and Economics
419.289.5912 / mnadler@ashland.edu

Turning Data Into Insight

Do you like seeing what you can learn from data? Are you passionate about helping organizations use their data to make good decisions? The Business Analytics program at Ashland University might be for you.

Businesses around the world are collecting more and more data, and need people to manage and interpret it. You’ll learn how to do this in the Business Analytics program, along with gaining the skills to communicate these insights for implementation across all levels of business.

What to Expect in the Business Analytics Program

Business analytics combines two essential business tasks: management and analysis of data, and interpreting the data to produce useful insights on organization performance. In the business analytics program, you’ll learn state-of-the-art software tools and techniques. You’ll also learn how to communicate what the data tell you to help managers incorporate those insights into organizational strategy.

Business Analytics Program Benefits

Our small classes and individualized attention will help you to:

  • Understand the role data plays in organizations
  • Clean, store, understand, and analyze data
  • Communicate insights from data, whether speaking, writing, or showing visual representations
  • Develop state-of-the-art software and programming skills, such as SAS, R, SQL, Tableau, Python, and Excel

Additionally, the skills you learn in Business Analytics combine very well with other majors and minors, including Marketing, Management Information Systems, Computers Science, Mathematics, Finance, Business Management, and Sport Management.

Core Curriculum

  • Data manipulation, statistical analysis, and statistical report-writing – Business Analytics I and II
  • Optimization and decision analysis – Management Science
  • Information gathering and reporting – Business Intelligence, Analytics, and Data Visualization

Database design and implementation – Database Management

Student Involvement

  • Internships
  • Consulting opportunities, for example with the Small Business Development

Business Analytics Career Outlook

Average Career Salary

$60,000+

Anticipated Career Growth

The Bureau of Labor Statistics estimates the need for data and business analysts to increase 14% from 2020-2024

Career Opportunities

  • Data Analyst
  • Data Scientist
  • Business Analyst
  • Management Analyst
  • Operations Research Analyst
  • Market Research Analyst
  • Financial Analyst
Student and professor discussing class work
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